SEO, or search engine optimization, is an integral part of any successful website. It’s essential to understand how it works to ensure your site will perform well-establishing you as a leader in your field. Seo (search engine optimization) comes down to two main concepts – On-page and off-page SEO. On-page SEO includes things like making sure your web pages are clear and concise, using appropriate keywords, and investing time into social media marketing so that your followers can connect with you. Off-page SEO focuses on helping other sites achieve higher rankings by linking to them and creating content they could use too. This helps create an ecosystem where people share information, links, and resources! There are many ways to optimize your site for SEO, but most focus heavily on on-page strategies. That’s totally fine if you don’t have much money to invest or you’re just starting out. But as your business grows, SEO becomes more and more important. Many top companies in their fi...