What is SEO? SEO (Search Engine Optimization) is the process of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine's unpaid results. The goal of SEO is to increase the website's ranking in the search engine results page (SERP) for specific keywords or phrases. When a search engine, like Google, displays a list of results, it uses a complex algorithm to determine which websites should appear at the top of the list, based on relevance to the user's query. The higher a website appears in the SERP, the more likely it is to be visited by a user. SEO includes a variety of techniques such as keyword research, on-page and off-page optimization, and technical SEO, which are all aimed at making a website more search engine friendly, and making it easier for search engines to understand the purpose and the content of a website. SEO also includes activities such as link building, content creation, and social...